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Navigating the Medicare Advantage Open Enrollment Period: Dos and Don’ts

By February 29, 2024March 4th, 2024No Comments
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Throughout the Medicare Advantage Open Enrollment Period (OEP), it’s crucial for both agents to understand the MA OEP 2024 guidelines and familiarize themselves with the ins and outs of this critical period. As agents assist clients with their choices, knowing what to do and what not to do during the OEP is paramount. Let’s delve into the essential MA OEP 2024 guidelines to make sure Medicare agents stay compliant! 

Understanding the Medicare Advantage OEP

The Medicare Advantage Open Enrollment Period (OEP) spans from January 1 to March 31, offering individuals enrolled in MA plans an opportunity to reevaluate their coverage options. This period is especially significant for those who may have found their initial plan choice less than ideal.

Qualifications for the MA OEP include:

  • Individuals new to Medicare who enrolled in an MA plan during their Initial Coverage Election Period (ICEP).
  • Beneficiaries who enrolled in MA plans as of January 1, extending their chance to reconsider their plan selection until the end of March.

Options During MA OEP

During the MA OEP, beneficiaries have the flexibility to:

  • Switch from one MA plan to another.
  • Drop a Medicare Medical Savings Account plan.
  • Return to Original Medicare.
  • Adjust prescription drug coverage based on changes to the MA plan.

It’s important to note that while beneficiaries have the opportunity to reassess their MA plan choice, the OEP isn’t a window for individuals in Original Medicare or Med Supps to enroll in an MA plan.

Marketing Do’s and Don’ts During MA OEP

For agents, adhering to federal marketing guidelines during the MA OEP is crucial. Here’s what you can and cannot do:

During MA OEP, you can:

  • Market to Medicare Advantage age-ins who have not yet made an enrollment decision.
  • Reach out to D-SNP-eligible and LIS beneficiaries who may make changes once per calendar quarter during the first 9 months of the year. Provide information and conduct one-on-one meetings at the customer’s request.

However, during MA OEP, you cannot:

  • Send unsolicited materials advertising or referencing OEP directly to your customers.
  • Target customers with purchased mailing lists or engage in activities intended to exploit OEP for further sales.

Looking Ahead

As we move forward through the MA OEP, it’s essential to keep the effective date of coverage in mind. While coverage typically begins the first day of the month following the enrollment request, carriers may vary in their openness to enrollments during this period. Agents should proactively reach out to clients, ensuring they understand their plans and address any concerns promptly. By providing ongoing support and guidance, agents can foster trust and loyalty, safeguarding against the risk of clients seeking assistance elsewhere. In conclusion, navigating the Medicare Advantage Open Enrollment Period requires diligence and compliance with the MA OEP 2024 guidelines. By following the dos and don’ts outlined above and staying informed about current guidelines, agents can effectively serve their clients and contribute to their well-being throughout the MA OEP and beyond.


As your North Carolina Medicare FMO, Carolina Senior Marketing is committed to serving you, the Independent Insurance Agent. If you’re not an agent with us, we’re still glad to meet a new face and answer any of your questions you may have. Please email us at info@carolinaseniormarketing.com to reach out.