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Business Tips

Improve Your Insurance Agency with an FMO

By January 4, 2023No Comments
improve your insurance agency

Succeeding as a small business takes a lot of effort. No matter your job description, hitting your goals and working independently can feel like an uphill battle without the right team. Using an FMO, or a Field Marketing Organization, can improve your insurance agency and make your life easier!

If you’re not with one, the key to finding an FMO that can improve your business is to first find one that cares about you and your team. An FMO like Carolina Senior Marketing (CSM) can improve your insurance agency in many ways. FMOs house full teams who excel at marketing & branding, financing, contracting, and providing community.

Freeing Up Your Time to Do What You Do Best

Entrusting your marketing and branding efforts to an FMO can have multiple benefits for your business that improve your insurance agency. Building and executing a marketing plan requires a lot of intentionality and time to make sure your content is reaching who you want it to. But according to Keap, “Almost half of the small businesses marketing themselves are unsure whether their efforts are working. 17% know they are not working.” Allowing an FMO to handle your marketing efforts not only helps you take more strategic steps, but it frees you up to do what you do best – provide solutions for your clients.

Cutting Your Costs

In a similar vein, providing solutions for your small business on your own might mean that you’ve accrued hundreds of dollars in bills to contracted professionals. Though it’s important to know when to ask for help and consider adding a team member, have you talked with an FMO to see how their services might cut down on your routine business expenses? If you need a new website, an FMO’s dedicated professional can work with you to develop that at no cost. If you’re struggling to keep up with your contract requirements, agent or business development specialists at an FMO can assist you with that. The end goal for an FMO is to ensure your business is thriving, so before taking on a new expense, talk to your FMO (or join one) so you’re confident in your financial commitments.

Providing Community to Develop Professionally

Improving your insurance agency also goes beyond the technical elements, like marketing, business strategy, and finances. Finding ways to be connected to a team, even if you work alone, can help you transform your career by opening you up to new resources, connections, and perspectives. Former NBA coach Pat Riley said that “Great teamwork is the only way we create the breakthroughs that define our careers.” Partnering with an FMO allows for the opportunity to have those breakthrough moments to take your business above and beyond. At CSM we are committed to the development of our agents through events like Medicare Exchange, and providing resources and service from our Agent Development Team!

Look no further than partnering with a North Carolina-based Medicare FMO like Carolina Senior Marketing if you’re not already an independent agent with us. Give us a call at (919) 460-6073 or email info@carolinaseniormarketing.com.